![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635796206220e54f283a260c_Behance_Hotlink_SquigletteToLogo-min.gif)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/6357962085c1fd4b25d48394_Hotlink_Hero_Mobile.gif)
Originally launched as a dedicated pre-paid mobile offering, the Hotlink brand needed to evolve together with its parent Maxis.
Within a more closely aligned brand architecture, we gave Hotlink a fresh new look that dials up its youthful energy.
All key physical and digital touchpoints were refreshed to make Hotlink stand out in the highly competitive value segment.
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635797490885c2664ef948d3_Behance_Hotlink_Hero_Panel-min.gif)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63609fd5798bc2ceb702662f_Behance_Hotlink-01_2560.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63609fd5af347ddd7d5a4be5_Behance_Hotlink-02_2560.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63579749beb8524ed610b29e_Behance_Hotlink_ICONS-min.gif)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635797d65318c64ab115aafd_hotlink-1.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635797d6b6333953ea2cb82a_hotlink-2.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63609fd6c696265a9bac9aaf_Hotlink_Case_NewspaperAd_Halfpage_2560.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63609fd642eb831684e47f47_Behance_Hotlink_Hotlink_Bus_2560.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63609fd52640676adb2ec5cc_Behance_Hotlink_Billboard_Transit_2560.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/6357974af3715279cce4291d_Behance_Hotlink_WebPage_UseThis-min.gif)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/6357974a5c0d9a67702baacd_Behance_Hotlink_APP-min.gif)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635797d62856a666369b8661_hotlink-3.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/63579931d4e6e750854ff175_Behance_Hotlink_Wall_1.webp)
![](https://cdn.prod.website-files.com/634e116c51a84e9e7909b35b/635797d7f37152a57de43190_hotlink-5.webp)
Photography:
Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan