A hot new look
Originally launched as a dedicated pre-paid mobile offering, the Hotlink brand needed to evolve together with its parent Maxis.
Within a more closely aligned brand architecture, we gave Hotlink a fresh new look that dials up its youthful energy.
All key physical and digital touchpoints were refreshed to make Hotlink stand out in the highly competitive value segment.
Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan