A hot new look
for Hotlink




Originally launched as a dedicated pre-paid mobile offering, the Hotlink brand needed to evolve together with its parent Maxis.

Within a more closely aligned brand architecture, we gave Hotlink a fresh new look that dials up its youthful energy.

All key physical and digital touchpoints were refreshed to make Hotlink stand out in the highly competitive value segment.

  • Customer Research
  • Brand strategy
  • Identity Design
  • UI/UX Design
  • Photography
  • Copywriting
  • Animation
  • Illustration
  • Brand training

Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan