Very Dairy

Branding Asia's first animal-free milk


Packaged Goods


Very Dairy is everything you love about dairy, and nothing you don't. It uses Perfect Day's animal-free whey protein made through precision fermentation to deliver the same taste and nutrition, just without the cows.

Working closely with Perfect Day's global and regional consumer teams, we developed a name, identity, and packaging system that brings the brand's "Better for you, better for the planet" promise to life in a way that jumps out from the shelf.

Very Dairy is available in supermarkets across Singapore, an Asia first, ushering in a new kinder, greener future for the entire dairy category.

  • Customer Research
  • Brand Purpose
  • Brand Architecture
  • Visual Identity
  • Campaign Development
  • Campaign Production
  • Content Creation
  • Brand Guidelines
  • Brand Training