HSBC Global Card
design system.


Financial Services

With over 60 million debit and credit cards in circulation globally, HSBC’s cards are the most personal and most visible touchpoint for the brand.

We partnered with the bank's senior marketing leaders to transform them into a powerful daily reminder of the brand’s promise, and become the first global bank to unify its entire card portfolio around a single design.

The lion cards feature a modern interpretation of an HSBC icon, radically simplify hundreds of design variations previously used around the world through the systematic use of colors and descriptors.

Thoughtful touches, such as coloured card cores that distinguish debit from credit cards, have been incorporated throughout the design which has been rolled out to customers in more than 30 countries.

  • Portfolio Architecture
  • Art Direction
  • Consumer Research
  • Card Design
  • Collateral Design
  • Illustration
  • Animation
  • Production Supervision