Originally launched as a dedicated pre-paid mobile offering, the Hotlink brand needed to evolve together with its parent Maxis.
Within a more closely aligned brand architecture, we gave Hotlink a fresh new look that dials up its youthful energy.
All key physical and digital touchpoints were refreshed to make Hotlink stand out in the highly competitive value segment.
Photography:
Deva Darshan, daruma46, Matthew Hamilton, Aaron Lee, Bantersnaps, Myles Tan, Mitchell Hollander, Ben Kolde, Yoel Peterson, Martine Widenka, Peter John Manlapig, John Cameron, Parthiban Natarajan
