Jocelyn.

Senior Designer

I am a Senior Designer at Shift., and have been creating visual identities and packaging for the past two years.

I joined Shift. because I found a team that inspired me. The environment here constantly challenges you to deliver great work, but at the same time it’s also supportive in helping you reach that goal. Having grown up in different cultures, from Hong Kong to the United States, I’ve always been fascinated by the different insights they offer into both beauty and execution. I hope to inspire others with my work in the same way I've been inspired in the past.

My focus at Shift. is designing brand identities and packaging. I believe that great work promotes interaction between people and designs. So whether I'm creating a logo, a pack, a website, or a building wrap, my aim is to always activate the user's senses and entice them to become part of an experience.