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	<title>Shift.</title>
	<link>http://shiftpartners.com/blog</link>
	<description>Big ideas for the new world.</description>
	<lastBuildDate>Tue, 24 Nov 2009 14:01:49 +0000</lastBuildDate>
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		<title>山寨 Brands: B is for BOOS</title>
		<description>


BOOS manbag spotted on China Southern flight in November 2009. </description>
		<link>http://shiftpartners.com/blog/2009/11/24/%e5%b1%b1%e5%af%a8-brands-b-is-for-boos/</link>
			</item>
	<item>
		<title>山寨 Brands: O is for Omiga</title>
		<description>


Omiga store spotted at Wuhan domestic airport in November 2009. </description>
		<link>http://shiftpartners.com/blog/2009/11/24/%e5%b1%b1%e5%af%a8-brands-o-is-for-omiga/</link>
			</item>
	<item>
		<title>Weather modification in action?</title>
		<description>
Due to scheduling conflicts President Obama could not come to see us on his recent trip to Beijing. However, we could see his presence by simply glancing out the window. Or perhaps more accurately, we could see Beijing's Weather Modification Office in action for his visit.

A quick look at the ...</description>
		<link>http://shiftpartners.com/blog/2009/11/24/weather-modification-in-action/</link>
			</item>
	<item>
		<title>One world, one logo</title>
		<description>

In a few hours the venue of the 2016 Olympic Games will be announced at the IOC session in Copenhagen. The candidates: Chicago, Madrid, Rio de Janeiro and Tokyo.

At the centre of all the hectic bidding and presidential maneuvering are 4 predictably multicoloured logos with uniformly cheesy slogans about unity ...</description>
		<link>http://shiftpartners.com/blog/2009/10/02/one-world-one-logo/</link>
			</item>
	<item>
		<title>New Work: Rebranding SSI, Vietnam&#8217;s largest securities company</title>
		<description>

We've been going down to Vietnam quite a bit lately and it hasn't been just for the phở and 333s. After a year-long collaboration, we're proud to unveil the re-energized SSI brand which launched on, when else, 09.09.09.

The comprehensive branding program included research, strategy development, design, training, and implementation efforts ...</description>
		<link>http://shiftpartners.com/blog/2009/09/23/vietnam%e2%80%99s-financial-services-leader-ssi-rebrands-with-shift-to-deliver-%e2%80%98the-business-of-success%e2%80%99/</link>
			</item>
	<item>
		<title>Why is July a month for revolutions?</title>
		<description>

It certainly feels like we’re celebrating a lot of revolutions around the world these days. From old ones like Bastille Day, to new ones like Iran, something is in the air. So we looked at the independence days of 250 countries and territories around the world to see whether there ...</description>
		<link>http://shiftpartners.com/blog/2009/07/15/why-is-july-a-month-for-revolutions/</link>
			</item>
	<item>
		<title>Doesn’t the world’s #9 company deserve a better logo?</title>
		<description>

Lists are fun, and the new Fortune 500 list of the world’s largest companies released last week is no exception. For the first time in the 54-year history of the ranking a Chinese company has broken into the elite group of top ten global companies. Propelled by China’s relative isolation ...</description>
		<link>http://shiftpartners.com/blog/2009/07/13/doesn%e2%80%99t-the-world%e2%80%99s-9-company-deserve-a-better-logo/</link>
			</item>
	<item>
		<title>A good excuse</title>
		<description>

It is no secret that we at Shift. love Legos.

However grown men putting together fire engines inevitably attract some strange looks. But fear not, now there is a good excuse for anyone to buy Legos again regardless of age.

The new Architecture series released last week includes models of five iconic ...</description>
		<link>http://shiftpartners.com/blog/2009/05/25/a-good-excuse/</link>
			</item>
	<item>
		<title>Revisiting the Powers of Ten</title>
		<description>

As our G-20 masters hobnobbed across Europe last week they issued communiques with some staggeringly large numbers.

As humans we can understand quantities of ten by looking at our hands. We can understand quantities of a hundred when we cram ourselves into a budget airline. We can even understand thousands when ...</description>
		<link>http://shiftpartners.com/blog/2009/04/06/revisiting-the-powers-of-ten/</link>
			</item>
	<item>
		<title>I&#8217;ll play it first &#8230; and I&#8217;ll tell you about it later</title>
		<description>

Chinese New Year is a time for, among other things, paying respects to one’s elders. We were delighted to see the newly launched W+K Radio follow this tradition and air a wonderful little interview with David Kennedy, the grand daddy of Wieden+Kennedy.

Those of you blessed with an attention span and ...</description>
		<link>http://shiftpartners.com/blog/2009/02/03/ill-play-it-first-and-ill-tell-you-about-it-later/</link>
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